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Goop Beauty Rolls Out First Mascara

FeatherLash Lifting Serum Mascara includes a treatment serum for boosting lash health, length and density.

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By: Lianna Albrizio

Associate Editor, Happi

Goop Beauty is rolling out its first mascara.

Since its inception, the brand – founded by actress Gwyneth Paltrow – expanded its color care line with Colorblur Glow Balms and Luminous Cleansing Balm. Now, mascara is the next step in its color rollout.

FeatherLash Lifting Serum Mascara includes a treatment serum for boosting lash health, length and density. Per the brand, 97% of consumer study respondents said they noticed less lash fallout since using Goop’s new innovation.

Made with a clinically proven biotin tripeptide pro-vitamin B5 complex called Widelash, and a unique brush, it was made to make lashes look longer, fuller and stronger in seconds and over time, per the brand.

FeatherLash Lifting Serum Mascara retails for $28 on goop.com.

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